Lay’s

Super Bowl LIX, 2025

A national campaign for Lay’s, commissioned by Highdive, capturing still photography to support The Little Farmer, the brand’s Super Bowl LIX commercial directed by Taika Waititi. While the spot was filmed in New Zealand, our team traveled to five Lay’s potato farms across the country to photograph the real farming families behind the brand. The campaign finished #2 on the USA Today Ad Meter and earned multiple industry awards.

Client

Lay’s

Agency

Highdive

Media

Broadcast, Web, Social